For successful banks, brand equity is a powerful asset. Your brand's identity is what positions you in the marketplace, differentiates you from your competition and connects you to your customers. Here at Anchor we know banking - especially community banking - inside and out. Over the past 15 years, we've helped many institutions in North Dakota and Minnesota strengthen their customer relationships, introduce successful new products and smooth out rough economic conditions. Banking is about trust and that's what your brand should tell the world.